Website Privacy Policy

Purifi Clinics, LLC - Purifi IV

Last Updated: July 13, 2026

Note: This policy explains how we handle information collected through our website (purifiiv.com) — such as contact forms, newsletter sign-ups, and browsing data. It does not cover your medical or health information, which is protected under HIPAA and described separately in our Notice of Privacy Practices, provided at intake. If anything here conflicts with the Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices controls.

1. Information We Collect

Information you give us directly:

  • Contact form and newsletter sign-up information (name, email, phone number)

  • Information submitted through our online booking/scheduling tool

  • Messages sent to us via the Site, email, or social media

Information collected automatically:

  • IP address, browser type, device information

  • Pages visited, time on Site, referring website (via analytics tools such as Google Analytics or similar)

  • Cookies and similar tracking technologies (see Section 4)

We do not collect medical/health information through general website forms such as the newsletter sign-up. Health information submitted through our secure intake process is handled separately under our Notice of Privacy Practices.

2. How We Use Your Information

We use website information to:

  • Respond to inquiries and schedule appointments

  • Send appointment reminders and confirmations

  • Send marketing communications (specials, promotions, newsletters) — you may opt out at any time

  • Improve our Site, services, and marketing effectiveness

  • Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share website information with:

  • Service providers who help us operate the Site and business (e.g., our scheduling platform, email marketing provider, financing partner such as Cherry, IT/hosting providers), under confidentiality obligations

  • Legal authorities, if required by law, subpoena, or court order

  • A successor entity, in the event of a merger, acquisition, or sale of business assets

4. Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to remember preferences, understand how visitors use the Site, and support marketing efforts. You can control cookies through your browser settings; disabling cookies may affect Site functionality. If you click "Accept" on a cookie banner, you consent to our use of cookies as described here.

5. Marketing Communications & Opt-Out

If you sign up for our newsletter or provide your contact information, we may send you promotional emails or texts about services, specials, and events. You can opt out at any time by:

  • Clicking "unsubscribe" in any marketing email

  • Replying "STOP" to marketing texts

  • Contacting us directly at info@purifiiv.com

Opting out of marketing does not affect appointment-related communications (e.g., confirmations, reminders), which are operational, not promotional.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect information collected through the Site. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our services and Site are intended for adults 18 and older. We do not knowingly collect personal information from children under 18. If you believe a child has provided us information, contact us and we will delete it.

8. Your Choices & Rights

Depending on your state of residence, you may have rights to access, correct, or request deletion of personal information we hold about you (outside of medical records, which are governed by our Notice of Privacy Practices and applicable retention laws). To make a request, contact us at info@purifiiv.com.

9. Third-Party Links

Our Site may link to third-party sites (e.g., our booking platform, financing partner, social media). We are not responsible for the privacy practices of third-party sites — please review their policies separately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

Purifi Clinics, LLC, DBA Purifi IV 1500 Peachtree Industrial Blvd, Ste 125 Suwanee, GA 30024 Email: info@purifiiv.com Phone: (213) 515-6396